Expatriate Assignments : Enhancing Success and Minimizing Failure  

Oleh:

Rosalie, L. Tung

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Academy of Management Executive vol. 1 no. 2 (May 1987), page 117-126.
Topik: EXPATRIATE; expatriate assignments; minimizing failure; enhancing success
Fulltext: AA4_01-02_Rosalie L. Tung.pdf (1.86MB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: AA4.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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A major U.S. food manufacturer was seeking someone from corporate staff to head its japanese marketing division. Mr X was selected because he was clearly one of the company's bright young talents, he had also demonstrated superior marketing skills in the home office. Those making the appointment did not assess his ability to relate to and work with japanese because it was assumed that a food manager in the united states would be a good manager abroad. Prior to his 18 month assignment, Mr. X was given some literature pertaining to japan's geography, climate, banking and educational institutions and was asked to share this material with his family. However during the initial six months in japan, Mr. X was unable to devote much time to company activities because he was pre occupied with problems he and his family were habing in adapting to the new environmental setting. Simirlary, in the last six months, he often worried about his upcoming job change. He heard that a peer and rival at home had just been promoted to a position for which both men had aspirations. What must he do to get back into the race? While he was trying to strategize about this new assignment, his wife continually questioned him about their new west coast relocation. The result : in this course of Mr. X's 18 month assignment to japan, his company lost 98% of its ecisting market share to a major european competitor.

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