Corporate Mission Statements : The Bottom Line  

Oleh:

Pearce II, John A. ; David, Fred

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Academy of Management Executive vol. 1 no. 2 (May 1987), page 109-116.
Topik: CORPORATE; corporate mission statements; bottom line
Fulltext: AA4_01-02_John A. Pearce.pdf (1.11MB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: AA4.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Developing a mission statement is an important first step in the strategic planning process, according to both practitioners and research scholars. Several recent books on strategic management include entire chapters in mission statements, which attest to their perceibed mportance in the strategy formulation process. Nevertheless, the components of mission statements are among the least empirically examined issues in strategic management. No reported empirical studies describe the composition of business mission statements, only a few conceptual articles suggest desirable component characteristics and no reported attempts have been made to lingk mission statements to corporate performance. This neglect is surprising since several studies have concluede that firms that engage in strategic planning outperform firms that do not. Thus the research reported in this paper focused on the nature and role of mission statements in organizational processes, its goal was to improve our understanding of the link between strategic planning and firm performance.

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