Implications of Counter Factual Structure for Creative Generation and Analytical Problem Solving  

Oleh:

Markman, Keith D. ; Lindberg, Matthew J. ; Krav, Laura J. ; Galinsky, Adam D.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 33 no. 03 (2007), page 312-324.
Topik: counterfactual; counter factual; mind - set; creativity; decision making; problem solving; structure; creative generation
Fulltext: 312.pdf (143.64KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.29 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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In the present research, the authors hypothesized that additive counterfactual thinking mind - sets, activated by adding new antecedent elements to reconstruct reality, promote an expansive processing style that broadens conceptual attention and facilitates performance on creative generation tasks, whereas subtractive counter - factual thinking mind - sets, activated by removing antecedent elements to reconstruct reality, promote a relational processing style that enhances tendencies to consider relationships and associations and facilitates performance on analytical problem - solving tasks. A reanalysis of a published data set suggested that the counter factual mind - set primes previously used in the literature tend to evoke subtractive counter factuals. Studies 1 and 2 then demonstrated that subtractive counter factual mind - sets enhanced performance on analytical problem - solving tasks relative to additive counter factual mind - sets, whereas Studies 3 and 4 found that additive counterfactual mind - sets enhanced per formance on creative generation tasks relative to subtractive counter factual mind - sets.

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