Suka Duka Aliansi Stratejik: Studi Kasus KLM-Northwest  

Oleh:

Wahyuni, Sri ; Kuncoro, Madrajad

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Manajemen Usahawan Indonesia vol. XXXVI no. 01 (2007), page 22-29.
Topik: Strategic Alliances; Globalisation

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM15.28 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The increasing number of global enterprises recognises that strategic alliances can provide growth at a fraction of the cost of going it alone. Alliances become a way for organisations to leverage resources and being a smart way to growth. However, many dreams that lay behind the formation of alliances may not always materialize. There are many obstacles companies face during their alliance process. This research is trying to analyse the basic logic of the tremendous growth of strategic alliances, the strength and weaknesess of this type of partnership and the complications managers have to solve in managing its alliances. By analysing the up and down of KLM and Northwest relationship, we hope managers can draw the lesson we learn from this longlasting partnership.

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