Compulsive Buying Behavior and Its Relationship to Perceived Social Status Associated With Buying, Materialism, Self-Esteem, and Apparel-Product Involvement  

Oleh:

Yurchisin, Jennifer ; Johnson, Kim K.P.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Family and Consumer Sciences Research Journal vol. 32 no. 3 (Mar. 2004), page 291-314.
Topik: compulsive buying behavior; apparel-product involvement; undergraduate students
Fulltext: 291fcs323.pdf (128.81KB)

Isi artikel

Compulsive buyers are individuals who experience and routinely act on powerful, uncontrollable urges to purchase. The relationships that existed between compulsive buying behavior and perceived social status associated with buying, materialism, self-esteem, and apparel-product involvement for adults between the ages of 18 and 24 were investigated. This age range was selected because it is the average onset age of compulsive buying behavior.Aconvenience sample of 305 undergraduates completed a questionnaire that containedmeasures of compulsive buying, perceived social status associated with buying, materialism, self-esteem, and apparelproduct involvement. Multiple linear regression analysis was used to analyze the data. The full regression model and the regression coefficients for all four of the predictor variables were statistically significant. The compulsive buying behavior of participants was negatively related to self-esteem and positively related to perceived social status associated with buying, materialism, and apparel-product involvement.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali