Visual Literacy and Science Communication  

Oleh:

Trumbo, Jean

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Science Communication vol. 20 no. 4 (Jun. 1999), page 409-425.
Fulltext: 409SC204.pdf (48.15KB)

Isi artikel

Images of science are evident throughout the media, with newtechnologies playing an important role in allowing the creation of science representation by communication practitioners, scientists, and the public. The role of visual literacy as a key ingredient in the effective communication of science among expert and lay audiences is explored, and a framework for addressing visual literacy is suggested. Visual literacy is defined in this context as a holistic construct that includes visual thinking, visual learning, and visual communication

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