Traits and Behaviors Assigned to an Adolescent Wearing an Alcohol Promotional T-Shirt  

Oleh:

Workman, Jane E. ; Arseneau, Naomi E. ; Ewell, Chandra J.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Family and Consumer Sciences Research Journal vol. 33 no. 1 (Sep. 2004), page 498-516.
Topik: adolescents; alcohol promotion; T-shirts; impression formation
Fulltext: 498FCS331.pdf (137.04KB)

Isi artikel

The purpose of this study was to examine meanings assigned by observers to an adolescent wearing an alcohol promotional T-shirt. University students (41 females, 53 males; mean age = 21.4) recorded their impressions of a male or female adolescent wearing an alcohol T-shirt or a plain T-shirt for 14 traits and 14 behaviors. Regardless of gender, the adolescent wearing an alcohol (vs. plain) T-shirt was rated as less honest, less independent, less responsible, less feminine, less reliable, less religious, less likely to be on time, less likely to do well in school, more likely to smoke, more likely to be a party animal, more likely to drink, more likely to be a risk taker, and more likely to use profanity. Male and female participants formed similar impressions.

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