Chinese Consumers’ Attitudes Toward U.S.- and PRC-Made Clothing: From a Cultural Perspective  

Oleh:

Dong Shen ; Lennon, Sharron J. ; Dickson, Marsha A. ; Montalto, Catherine ; Zhang, Li

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Family and Consumer Sciences Research Journal vol. 31 no. 1 (Sep. 2002), page 19-48.
Fulltext: 19FCS311.pdf (130.83KB)

Isi artikel

To investigate the role of acculturation variables (Western behavioral adoption, adherence to traditional values) in explaining Chinese consumers’ attitudes toward U.S.-made and PRC-made clothing, 3,000 consumers from large Chinese cities were surveyed. Responses were received from 870 men and 999 women. Results of a paired sample t test revealed that Chinese consumers’ attitudes toward U.S.-made clothing were more favorable than attitudes toward PRC-made clothing. In addition, results of simple regression analyses revealed a positive relationship between attitudes toward U.S.-made clothing andWestern behavioral adoption and a negative relationship between attitudes toward PRC-made clothing andWestern behavioral adoption. In a related way, simple regression analyses revealed a negative relationship between attitudes toward U.S.-made clothing and degree of adherence to traditional Chinese values and a positive relationship between attitudes toward PRC-made clothing and degree of adherence to traditional values. Implications and ideas for future research are also addressed.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali