Reducing Context Effects By Adding Context Information : The Direction and Size of Context Effects in Political Judgment  

Oleh:

Bless, Herbert ; Wanke, Michaela ; Igou, Eric R. ; Schwarz, Norbert

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 26 no. 9 (2000), page 1036-1045.
Topik: pollitical; political judgement; context effects; adding context information; reducing context effects
Fulltext: 1036PSPB269.pdf (90.76KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.8 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This article investigates how the activation of a specific exemplar influences the direction and the size of context effects on evaluative judgements about other specific exemplars or about a superordinate category. The activation of an untrustworthy politician decreased judgements of trustworthiness of politicians in general but increased judgements of the trustworthiness of specific exemplars. The assimilation as well as the contrast effect were attenuated when additional judgement - relevant exemplars were activated. The results suggest that the impact of a specific context information depends on the amount of other judgement - relevant information that can be used in constructing a mental representation of the judgemental target or of a comparison standard. Implications for scandal management are discussed.

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