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Detail
BukuConsumer Style and Health: The Role of Impulsive Buying in Unhealthy Eating
Bibliografi
Author: Verplanken, Bas ; Perry, Judith A. ; Silvera, David H. ; Herabadi, Astrid Gisela
Topik: IMPULSE BUYING; EATING DISTURBANCES; SNACK FOODS; SELF-ESTEEM; EMOTIONAL DISTRESS; CONSUMER STYLE; TRAIT MOOD
Bahasa: (EN )    
Penerbit: Taylor & Francis     Tempat Terbit: London    Tahun Terbit: 2005    
Jenis: Article - diterbitkan di jurnal ilmiah internasional
Fulltext: Consumer Style and Health - The Role of Impulsive Buying in Unhealthy Eating.pdf (545.98KB; 24 download)
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: RR-2320
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Abstract
Health psychologists have given surprisingly little attention to consumer behavior. This study focuses on the relationship between an impulsive consumer style and unhealthy eating. In a survey, moderate to strong correlations were found between low self-esteem, dispositional negative affect, impulse buying tendency, snacking habit, and eating disturbance propensity. Structural equation modeling was used to test a model of relations between these variables. Impulse buying tendency was strongly associated with snacking habit, which in turn was related to eating disturbance propensity. Impulse buying, though in itself a pleasurable activity, seemed driven by feelings of low self-esteem and dispositional negative affect. Low self-esteem had a direct link to eating disturbance propensity. The study demonstrates the relevance of consumer style for health-related behaviors.
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