Pengaruh Biaya Promosi, Jumlah SPG dan Pelaksanaan Promosi yang Meliabtkan SPG Terhadap Penjualan dan Strategi Pemasaran Bumbu Merk IF  

Oleh:

Sudirga, Rudy Santosa

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Telaah Manajemen: Jurnal Riset & Konsep Manajemen vol. 1 no. 2 (Nov. 2006), page 60-78.
Topik: Pemasaran; promotion expense; marketing strategy; sales growth; sales promotion
Fulltext: 4_Rudy_S.pdf (209.86KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: TT32.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The objective of this research is to understand how strong is the correlation and how far is the influence of promotion expense, number of sales promotion girl and promotion realization with the involvement of sales promotion girl to the increase of IF Indonesian traditional seasoning sales revenue. The result from this research is to provide benefits for the company and also as an input consideration for the company's management for having marketing decisions to increase sales revenue as well as the operating income. This research uses quantitative descriptive analysis research methodology to analyze promotion expense (X1), number of sales promotion girl (X2) and promotion realization with the involvement of sales promotion girl (X3) as independent variables and IF Indonesian traditional seasoning sales revenue (Y) as a dependent variable and is processed, calculated and interpreted by Statistical Program for Social Science version 13.0. At this research, hypothesis of influence variables are tested by both partial manner with t test criterion and also simultaneous manner with F test criterion at a degree of 95% confidence level.

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