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Popping the question: questions and modality in written dating advertisements
Oleh:
Marley, Carol
Jenis:
Article from Journal - ilmiah internasional
Dalam koleksi:
Discourse Studies (Full Text) vol. 4 no. 1 (Feb. 2002)
,
page 75-98.
Topik:
dating advertisements
;
functional grammar
;
interaction
;
modality
;
questions
Fulltext:
75DES41.pdf
(122.68KB)
Isi artikel
At the centre of the genre of dating advertisements is a tension between speech and writing, process and product, interaction and transaction. In this article I investigate some of the interpersonal resources available to writers of advertisements to achieve the goal of interacting in writing with a potential partner. I first consider the ways in which advertisers use questions and answers to enact and project speech-like interactional roles for themselves and their readers, in order to encourage an overt response to their textual initiations and open a conversation with a suitable partner. I then consider their use of modality to engage potential partners and negotiate mutual suitability. I conclude by comparing the generic function of these two areas of interpersonal resource and suggest a relationship of agnation between them.
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