Assimilation and Contrast Effects in Cultural Frame Switching : Bicultural Identity Integration and Valence of Cultural Cues  

Oleh:

Cheng, Chi-Ying ; Lee, Fiona ; Benet-Martinez, Veronica

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Cross-Cultural Psychology (http://journals.sagepub.com/home/jcca) vol. 37 no. 6 (2006), page 742-760.
Topik: biculturalism; bicultural identity integration (BII); cultural frame switching (CFS); valence; contrast effect
Fulltext: 742.pdf (130.49KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ86.16 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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This study examines how the valence of cultural cues in the environment moderates the waybiculturals shift between multiple cultural identities. The authors found that when exposed to positive cultural cues, biculturals, who perceive their cultural identities as compatible (high bicultural identity integration, or high BII), respond in culturally congruent ways, whereas biculturals who perceive their cultural identities as conflicting (low BII) respond in culturally incongruent ways. The opposite was true for negative cultural cues. These results show that both high and low BIIs can exhibit culturally congruent or incongruent behaviours, and have implications for understanding situations where high and low BIIs might adapt differently.

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