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Detail
BukuMarketing scales
Bibliografi
Author: Tjiptono, Fandy ; Diana, Anastasia ; Chandra, Yanto
Topik: AKTIVITAS INFORMATION ACQUISITION KONSUMEN JASA; CNFU; CHURCHILL MODEL; BUYING BEHAVIOR; CONSUMER NEEDS FOR UNIQUENES; CONSUMER SUSCEPTIBILITY TO INTERPERSONAL INFLUENCE; CONSUMER'S ETHICS; RETAIL ETHICS; PERCEIVED RISK DAN PERCEIVED VALUE; NETEMEYER; BEARDING; AND SHARMA; MARKETING SCALES; INTERGENERATIONAL COMMUNICATION AND INFLUENCE; GERBING & ANDERSON MODEL; CONSUMER VOLUNTARY PERFORMANCE; CONSUMER SELF-CONFIDENCE; Questioner--Marketing; Kuesioner--Pemasaran
Bahasa: (ID )    ISBN: 979-731-349-2    
Penerbit: Andi     Tempat Terbit: Yogyakarta    Tahun Terbit: 2004    
Jenis: Books
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: 658.81 TJI m
    • Non-tandon: 3 (dapat dipinjam: 0)
    • Tandon: 1
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