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Desain Produk Tabungan Bank, Harapan Nasabah dan Perbandingan dengan Produk Pesaing (Jurnal Ekonomi, Vol.XVI Oktober 2004)
Bibliografi
Author:
Purba, Sylvia Diana
;
Laksmidewi, Theresia Dwinita
Bahasa:
(ID )
Penerbit:
Jurnal Ekonomi
Tempat Terbit:
Jakarta
Tahun Terbit:
2004
Jenis:
Article - diterbitkan di jurnal ilmiah nasional
Fulltext:
Desain Produk Tabungan Bank, Harapan Nasabah dan Perbandingan dengan Produk Pesaing.pdf
(617.01KB;
5 download
)
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
RR-2300
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Abstract
Todays to win competition, banks are doing a great effect to improve their product quality. The quality of product like saving account can be indicated by customer perception based on the product atributes. If the product atributes can fulfil the customer expectation than its means that it has met the quality. This research describes how customer expectation to quality of saving account of a BUMN bank, and its performance to its competitors.
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