Maintaining Cultural Stereotypes in The Serial Reproduction of Narratives  

Oleh:

Kashima, Yoshihisa

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 26 no. 5 (2000), page 594-604.
Topik: stereotypes; narratives; maintaining cultural stereotypes; serial reproduction
Fulltext: 594PSPB265.pdf (141.04KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.5 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Recent social cognition research showed that the individual often recalls stereotype - inconsistent (SI) information better than stereotype - consistent (SC) information. By contrast, classical studies in social psychology suggest that SC information is retained well in the collective remembering where a number of individuals are involved in the reproduction of stories. In the present experiment, individual and collective remembering were examined. A story about a man and a woman who exhibited gender - stereotype - relevant behaviours was transmitted through five -person communication chains. Although participants in earlier positions of the chains reproduced SI information more than SC information under some circumstances, SC information was retained better than SI information toward the end of the chains regardless. The stability of cultural stereotypes was discussed in terms of the tendency for collective information processing to favor the retention of information shared among individuals.

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