Pengaruh promotional mix terhadap volume penjualan  

Oleh:

Kusumaningtyas, Anies

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Widya Warta: Jurnal Ilmiah Universitas Katolik Widya Mandala Madiun vol. 26 no. 01 (Jan. 2003), page 25.
Topik: Promotional mix; advertisement; personal selling; promotional mix cost; coefficient value.

Ketersediaan

Perpustakaan PKPM Nomor Panggil: W76 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The objectives of this study were to find out 1) whether or not promotional mix had a positive influence toward the sales volume. 2) whether or not each of the promotional activity had a positive influence toward the sales volume, and 3) which promotional activities had the strong influence toward the sales volume. this research was a case study furniture company cv. Warnasani Jepara.

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