Pengaruh kualitas hubungan pembeli-penjual industri terhadap keinginan pembelian berulang dengan budaya perusahaan pembeli sebagai variabel pemoderasi  

Oleh:

Dewi, Deasy Christiana

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Widya Warta: Jurnal Ilmiah Universitas Katolik Widya Mandala Madiun vol. 29 no. 01 (Jan. 2006), page 18.
Topik: Relationship quality; trust commitment; corporate culture; repurchase intention.

Ketersediaan

Perpustakaan PKPM Nomor Panggil: W76 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This study intended to examine the influences of buyer firms'perceptions of their relationship quality on their repurchase intention. it's important for a manager to understand the factor that create and maintain a strong marketing relationship, so there is positive consensus among buyer-seller dyads. in particular, this study examines close relationship, as apposed to pure transaction. in examining such strong relationship, the literature on relationship marketing has focused on the factors that can move such relationship from transactional interaction to long-term relationship. the literature on market orientation provides evidence that the orientation of sellers focuses on the influence of buyer firms perceptions of their relationship quality with seller firms perceptions of their relationship quality with seller firms on repurchase intentions. based on studies of marketing relationships, trust and commitment are sometimes described as essential equal components defining the quality of the relationship.

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