Tingkah Laku Konsumen dan Strategi Bauran Komunikasi/Promosi  

Oleh:

Nangoi, Donald

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 23 no. 250 (Jul. 2006), page 27-32.
Topik: CONSUMER BEHAVIOUR; prilaku konsumen; advertising; strategy bauran komunikasi; promosi

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM47.24 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk
Perpustakaan PKPM Nomor Panggil: W36 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk

Isi artikel

Designing a communication mix a comprehensive task. The following cnsiderations have to be brought in mind such as the scope of consumer behavior, communication process and the steps that re needed or developing an effcetive communication. The scope of consumer behavior will influence those two other factors. It is strongly recommended that the marketers should take into consideration the consumer behavior aspect in order to succeedwith the communication mix startegy.

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