Makna Pesan Iklan Party line di Surat Kabar dan Tabloid (Suatu Analisis Ssemiotika)  

Oleh:

Munthe, Muryanto Ginting

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal ISIP vol. 03 (Jul. 2006), page 1-24.
Topik: iklan; iklan party line; surat kabar; tabloid

Isi artikel

Advertising develops progresivelly in Indonesian mass media, especially in the era of reformation. Designing a creative message is one way to get public attention on product / service. Elements of advertisement such as title, copywriting and visualization are modified in a certain way to aware and attract the target audience, Unfortynately this activity is done without paying attention to moral and ethics consideration which is lived in our society. What is discribed in this research based on subject research newspaper and tabloid. The analysis of semoitic of party line ads show varieites of meaning and such kind of this ads increase more portion in the printed media.

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