Efektivitas Promosi Dalam Pemasaran Produk  

Oleh:

Pusporini

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Bina Widya: Majalah ilmiah UPN "Veteran" Jakarta vol. 17 no. 2 (Jul. 2006), page 112-119.
Topik: promosi; efektivitas; promosi
Fulltext: BB24.1 17(2) 0706 112-119.pdf (1.09MB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: BB24.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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The promotion is very important for the profit companies as well as the non profit organization. The companies usually spend high cost for promotion. The aim of promotion is to inform, influence and persuading te consumers about the companies product. The promotion of effectiveness can ve viewed through for value target, content, input, process and product.

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