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ArtikelOn Vertical Mergers and Their Competitive Effects  
Oleh: Yongmin, Chen
Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Rand Journal of Economics vol. 32 no. 4 (2001), page 667-685.
Topik: mergers; vertical mergers; competitive effects
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: RR10.5
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelIt is well known that vertical integration can change the pricing incentive of an upstream producer. However, it has not been noticed that vertical integration may also change the pricing incentive of a downstream producer and the incentive of a competitor in choosing input suppliers. I develop an equilibrium theory of vertical merger that incorporates these additional strategic considerations. Under fairly general conditions, a vertical merger will result in both efficiency gains and a collusive effect. The competitive effects of a vertical merger depend on the cost of switching suppliers and the degree of downstream product differentiation.
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