Detail Spatial Competition in the Network Television Industry   Oleh:  Goettler, Ronald L. ; Shachar, Ron Jenis: Article from Bulletin/Magazine Dalam koleksi: The Rand Journal of Economics vol. 32 no. 4 (2001), page 624-656. Topik: competition; spatial competition; network television industry Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: RR10.5 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel We present an empirical study of spatial competition and a methodology to estimate demand for products with unobservable characteristics. Using panel data, we estimate a discrete - choice model with latent - product attributes and unobserved heterogeneous consumer preferences. Our application of the methodology to the network television industry yields estimates that are consistent with experts' views. Given our estimates, we compute Nash equilibria of a product location game and find that firms' observed strategies (such as the degree of product differentiation) are generally optimal. Discrepancies between actual and optimal strategies reflect the networks' adherence to ``rules of thumb'' and, possibly, bounded rationality behaviour. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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