The Wired Loft Lifestyle Innovation Diffusion and Industrial Networking in the Rise of San Francisco's Multimedia Gulch  

Oleh:

Wolfe, Mark R.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Urban Affairs Review vol. 34 no. 5 (Mei 1999), page 707-728.
Topik: Multimedia Gulch; San Francisco's South of Market area; SOMA; revitalization
Fulltext: 707UAR345.pdf (65.89KB)

Isi artikel

Multimedia Gulch, the dynamic cluster of multimedia firms that coalesced in San Francisco's South of Market area (SOMA) in the early 1990s, emerged from a depressed, highunemployment, high-crime area in less than a decade. This article describes how the revitalization ofSOMAwas the product not of economic development planning but, rather, of the convergence of several independent cultural and economic factors. These factors, which the author explores, range from the diffusion and adoption of the loft-living lifestyle among urban creative communities in the 1970s to the elimination of barriers to entry into the media industry from technological innovations in the 1980s.

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