Detail Mergers Wth Differential Products : The Case of The Ready-to-Eat Cereal Industry   Oleh:  Nevo, Aviv Jenis: Article from Bulletin/Magazine Dalam koleksi: The Rand Journal of Economics vol. 31 no. 3 (2000), page 395-421. Topik: mergers; mergers; differential products; ready - to - eat cereal industry Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: RR10.4 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Traditional merger analysis is difficult to implement when evaluating mergers in industries with differentiated products. I discuss an alternative, which consists of demand estimation and the use of a model of postmerger conduct to simulate the competitive effects of a merger. I estimate a brand - level demand system for ready - to - eat cereal using supermarket scanner data and use the estimates to : (1) recover marginal costs, (2) simulate postmerger price equilibria, and (3) compute welfare effects, under a variety of assumptions. The methodology is applied to five mergers, two of which occurred and for which I compare predicted to actual outcomes. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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