Detail Do Firms' Product Lines Include Too Many Varieties ?   Oleh:  Klemperer, Paul ; Padilla, A. Jorge Jenis: Article from Bulletin/Magazine Dalam koleksi: The Rand Journal of Economics vol. 28 no. 3 (1997), page 472-488. Topik: PRODUCT LINES - MANAGEMENT; firms; product lines; varieties Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: RR10.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel A firm that offers an additional product can capture business from rival firms for other products when consumers prefer to concentrate their purchases at a single supplier. This may lead firms to offer excessive product variety from the social stand point firm may even completely fore close competing firms from the market by introducing a new product. Forbidding new product introductions (e. g. forbidding universal banking or forbidding a new airline route), forbidding mergers that broaden firms' product lines (e. g. the EC forbade a merger of commuter aircraft manufacturers), and forbidding sunday shopping may sometimes be appropriate public policies. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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