Everybody's Life is Like a Spiral: Narrating Post-Fordism in the Lifestyle Movement of the 1970s  

Oleh:

Binkley, Sam

Jenis: Article from Journal - e-Journal
Dalam koleksi: Cultural Studies <=> Critical Methodologies vol. 4 no. 1 (Feb. 2004), page 71-96.
Topik: 1970s; new middle classes; lifestyle; post-Fordism; counterculture; narratives; moral culture
Fulltext: 71CS41.pdf (215.55KB)

Isi artikel

What has been variously termed the post-Fordist turn in the social and economic organization of Western societies describes (among other things) the demise of a middle class professional culture and the emergence of a new lifestyle morality of expressive self realization. This study examines the role played by selection of lifestyle innovators in this process: through an interpretive study of narratives of moral change, the shift from the old professional morality to the new lifestyle morality is interpreted as a story of learned relaxation and impulsive release. Drawing material from over 83 lifestyle publications and 34 open-ended biographical interviews, the importance of this vanguard lifestyle movement is related to a wider historical consideration of the moral culture of the American middle class, and to an overview of theories of the post-Fordist turn.

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