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ArtikelThe substance of Consumption Alchemy, Addiction and the Commodity  
Oleh: Cronin, Anne
Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: International Journal of Cultural Studies vol. 5 no. 3 (Sep. 2002), page 316–335.
Topik: addiction; agency; alchemy; commodity; drug; metamorphosis; patent medicine; structures of feeling
Fulltext: 316IJCS53.pdf (88.99KB)
Isi artikelThis article reconsiders the category of 'commodity' by exploring its historical and contemporary articulation with the category of 'drug' and the way in which both have been figured as transformative. I argue that ideas of substance, substance-dependency, willpower, structures of feeling and social struggles over power amass or materialize at particular moments in their cultural circulation. They coalesce temporarily into a structure conventionally apprehended as a commodity. Thus, values, norms, ideals and feelings substantialize in the form of the commodity. In turn, our relationship to commodities is called on to substantiate or legitimize a particular framing of our social order and control of social groups structured around 'good commoditydrugs', 'bad drugs' and so-called addictive consumption practices. Through such a framework, I analyse the category of 'commodity' as transformational prism which tracks its complex discursive trajectories through pathology, social order, materiality, willpower and feeling.
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