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EastEnders Texts of Female Desire and of Community
Oleh:
Madill, Anna
;
Goldmeier, Rebecca
Jenis:
Article from Journal - ilmiah internasional
Dalam koleksi:
International Journal of Cultural Studies vol. 6 no. 4 (Des. 2003)
,
page 471–494.
Topik:
audience response
;
comfort viewing
;
discursive psychology
;
EastEnders
;
feminism
;
grounded theory
;
mass media
;
soap opera
;
television
;
therapy
Fulltext:
471IJCS64.pdf
(132.7KB)
Isi artikel
This article describes a study investigating narratives obtained from 45 participants about their watching of the television program, EastEnders. The first aim was to understand why people watch this program. The second aim was to identify the kinds of social object dominating their accounts as a way of revealing the forms of cultural debate catalyzed by the show. Material was generated via an open-ended email questionnaire and analyzed qualitatively using grounded theory. Two major themes constituting social objects were identified – female desire and community. These themes were made up of seven categories, each of which helped explain why participants watched EastEnders: reduced troubles, gender, relaxation, social activity, community, realism and Britishness. These results are discussed in relation to past research but the authors also argue that, as the findings suggest some participants gained a therapeutic effect from watching EastEnders, there is a fruitful and little-explored link between such comfort viewing and research on psychotherapy.
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