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Detail
ArtikelThe Pepsi Challenge  
Oleh: The Economist
Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 380 no. 8491 (Agu. 2006), page 51-54.
Topik: challenge; pepsi challenge
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: EE29.39
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
    Lihat Detail Induk
Isi artikelWhat Indra Nooyi's appointment as boss of PepsiCo says about the management of American companies. Was ever a chief executive less of a publicfigure than Steve Reinemund> Put i charge of pepsiCo in 2001, just as the cult of the celebrity chief executive was discredited, Mr. reinemund has contented himselg with running the drinks and snacks firm extremely well and shunning publicity. He is said to attend conferences only if he is not asked to speak. His successor, indra Nooyi, whose appointment was announced this week, could hardly be more different and not just because sehe is a woman, Ms. Nooyi, born in India, frnted an all girl rock band at college and once led a diversity conference on a rendition of the Banana Boat Song. Last summer she issued an apology after a speech in which she criticise America for seeming to give the finger to the world, something deemed unpatriotic by some of her adopted contrymen.....
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