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Helping Online Customers Decide Through Web Personalization
Oleh:
Sung, Ho Ha
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
IEEE Intelligent Systems vol. 17 no. 6 (2002)
,
page 34-43.
Topik:
WEB
;
online customers
;
web personalization
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
II60.5
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
The Web - based personalization system proposed here uses both collaborative filtering and Web usage mining to give online shoppers the personalized recommendations they need to purchase products more intelligently.
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