Detail Targeted E-Commerce Marketing Using Fuzzy Intelligent Agents   Oleh:  Yager, R.R. Jenis: Article from Bulletin/Magazine Dalam koleksi: IEEE Intelligent Systems vol. 15 no. 6 (2000), page 42-45. Topik: e-commerce; e - commerce; marketing; fuzzy intelligent agents Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: II60.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel E - commerce has become an important means of transacting business spanning a wide range of interactions, including business to business, business to consumer, and individual to individual. Fuzzy set - based intelligent agents can autonomously and instantaneously determine which ad to display on a Web site, on the basis of the viewer's characteristics. This approach works when several advertisers must compete for one ad space or when one advertiser must choose from several different ads. I focus on one potential application of fuzzy technology, targeted Web marketing, and show how Iona College's Machine Intelligence Institute is developing intelligent agents for this application. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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