Conducting Studies of Decision Making in Organizational Contexts : A Tutorial for Policy-Capturing and Other Regression-Based Techniques  

Oleh:

Barr, Steve H. ; Smith, Lynda Aiman ; Scullen, Steven E.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Organizational Research Methods vol. 5 no. 4 (2002), page 388-414.
Topik: DECISION MAKING; studies; decision making; regression analysis; conjoint analysis; operations research
Fulltext: 388.pdf (194.48KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: OO3.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Policy - capturing, conjoint analysis, and related techniques are all regression - based methods used in various areas of organizational research to determine the importance people attach to cues when they make decisions. Despite the widespread use of those methods, the organizational research literature lacks an integrated tutorial for researchers who are interested in studying decision making but who have little experience with the techniques required for this type of research. The authors use empirical findings and suggestions from a number of sources to offer a step - by - step tutorial covering the effective design, execution, analysis, interpretation, and reporting of policy - capturing studies.

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