The Role of The Affective and Cognitive Bases of Attitudes in Susceptibility to Affectively and Cognitively Based Persuasion  

Oleh:

Petty, Richard E. ; Fabrigar, Leandre R.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 25 no. 3 (1999), page 363-381.
Topik: PERSUASION; persuasion; susceptibility; cognitive; affective; attitude
Fulltext: 363PSPB253.pdf (137.41KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.7 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Two experiments were conducted to examine whether attitudes based on affect or cognition were more susceptible to perusassive appeals that matched versus mismatched the basis of attitudes. Experiment 1 provided evidence for a relative affective / cognitive persuasion matching effect and suggested that this matching effect could not be accounted for by attribute matching rather than affective / cognitive matching. Regardless of whether the persuasive appeal matched or mismatched the attitude on the attribute dimension, an affective / cognitive persuasion matching effect occurred. Experiment 2 examined whether the affective/cognitive matching effect could be accounted for by direct / indirect experience persuasion matching. Holding the direct / indirect experience distinction constant, results again demonstrated a relative affective / cognitive persuasion matching effect. Analyses of both experiments using previously validated measures of affect and cognition confirmed that manipulations of the affective and cognitive bases of attitudes were successful.

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