Threat, Authoritarianism, and Voting : An Investigation of Personality and Persuasion  

Oleh:

Burgess, Diana ; Wagner, Stephen H. ; Haney, Beth ; Transue, John ; Snyder, Mark ; Lavine, Howard ; Sullivan, John L.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 25 no. 3 (1999), page 337-347.
Topik: VOTING; voting; authoritarianism; threat; investigation; personality; persuasion
Fulltext: 337PSPB253.pdf (96.2KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.7 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The authors examined whether the influence of persuasive messages emphasizing reward versus threat was moderated by authoritarianism. Five days before the 1996 presidential election, participants (N = 86) received either a reward - related message (emphasizing the positive benefits of voting) or a threatrelated message (emphasizing the negative consequences of failing to vote) recommending that they vote in the election. We found that high authoritarians perceived the threat message as stronger in argument quality than the reward message, and low authoritarians perceived the reward message as stronger in argument quality than the threat message. In turn, subjective perceptions of message quality exerted a direct influence on participants’ postmessage attitudes toward voting in the election. Finally, behavioural intentions mediated the influence of voting attitudes on actual voting behaviour. Discussion focuses on the implications of the message frame and authoritarianism.

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