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Profil mahasiswa universitas darma persada berdasarkan analisis segmentasi geografis, demografis dan psikografis
Oleh:
Nova, Firsan
Jenis:
Article from Journal - ilmiah nasional
Dalam koleksi:
Jurnal Ilmiah Darma Persada vol. 04 no. 01 (Nov. 2005)
,
page 1-13.
Topik:
PROFIL MAHASISWA
;
UNIVERSITAS DARMA PERSADA
Ketersediaan
Perpustakaan PKPM
Nomor Panggil:
J78
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
It is quite clear; the decision businessmen make the definition of market is the key to reach target market successfully. Research proved that 60% the failure in running business is caused of the difficulty to know exactly what segment would be addressed. This research tried to investigate the profile of Darma Persada University students based on their geographical and demographical segment.
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