Peran iklan dalam informasi: Studi kasus produk handuk  

Oleh:

Susanto, Bernard Budi ; Alfianto, Andreas ; Pontjoharyo, Wiyono

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal Ilmiah Sosial & Humaniora vol. 01 no. 01 (Oct. 2005), page 77-88.
Topik: MARKETING PUBLIC RELATION; CONSUMER'S LOYALTY; BRAND AWARENESS

Ketersediaan

Perpustakaan PKPM Nomor Panggil: S96 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

In the case of the company, it is necessary to develop its brand awareness and tell to the customers consistenly and well. The sheer number of markets and media channels creates a high risk of contraty and confusing messages. The paper examine the challenges involving in distributing an strong and coherent image of a towel product. The major influence tools are advertising, direct marketing, sales promotion public relations, and personal sellings. From analysis of recent basic research, the recommendation come to choose the specific media vehicles within each media category that would produce the desired response in the most cost-effective way.

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