Women's Advantage at Remembering Other's Appearance : A Systematic Look at Why and When of A Gender Difference  

Oleh:

Hall, Judith A. ; Mast, Marianne Schmid

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 32 no. 03 (2006), page 353-364.
Topik: GENDER; gender; appearance; recall; interpersonal sensitivity
Fulltext: 353.pdf (145.56KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.25 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Women recall the appearance of others better than men. The goal of the present research was to shed light on the explanations and boundary conditions of this gender difference. In three studies (592 participants), the authors tested potential mediators and moderators of the gender difference. Results corroborated the robustness of the gender difference. General task motivation, general memory ability, importance of appearance, appearance knowledge, attention paid to target, gazing at target, and communal or agentic orientation could not explain why women were better at recalling others' appearance than men were. Except for importance of appearance and appearance knowledge, which both decreased the magnitude of the gender difference, general task motivation, attention paid to target, length of exposure to target, delay in responding, cognitive load, and response format (verbal vs. non verbal) had no effect on the gender difference. Results are discussed in relation to gender differences found in the non verbal sensitivity literature.

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