Commercial Broadcasting and Local Content : Cultural Quotas, Advertising and Public Stations  

Oleh:

Richardson, Martin

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Economic Journal (EBSCO) vol. 116 no. 511 (2006), page 605-625.
Topik: ADVERTISING; commercial broadcasting; local content; cultural quotas; advertising; public stations
Fulltext: 605.pdf (243.12KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: EE28.22 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This article considers two radio stations choosing combinations of local and international content to broadcast to consumers with preferences over those combinations. Station revenue derives from sales of advertising time, the demand for which depends negatively on its price and positively on the station's market share and consumers get disutility from advertising. This article derives the laissez - faire solution to this model and considers the consequences of a local content quota, an advertising cap and a non - commercial public station for broadcasting diversity and welfare with and without an externality attached to local content.

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