Strategic Attributes and Performance in The BCG Matrix-A PIMS-Based Analysis of Industrial Product Businesses  

Oleh:

MacMillan, Ian C. ; Hambrick, Donald C. ; Day, Diana L.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Academy of Management Journal vol. 25 no. 3 (Sep. 1982), page 510-531.
Topik: product; strategic attributes; performance; BCG matrix; PIMS - based - analysis; industrial product businesses
Fulltext: AA36_25-03_Donald C Hambrick.pdf (590.64KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: AA36.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This paper empirically explores the performance tendencies and strategic attributes of businesses in the four cells of the Boston Consulting Group product portfolio matrix. Businesses differed in their performance and strategic attributes, according to the two dimensions of the BCG matrix - product life cycle stage (growth rate) and market share.

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