Reducing Automatically Activated Racial Prejudice Through Implicit Evaluative Conditioning  

Oleh:

Fazio, Russell H. ; Olson, Michael A.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 32 no. 04 (2006), page 421-433.
Topik: social cognition; implicit social cognition; prejudice; attitude change; conditioning
Fulltext: 421.pdf (150.54KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.26 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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The authors report a set of experiments that use an implicit evaluative conditioning procedure to reduce automatically activated racial prejudice in White participants in a short period and with relatively few trials. Experiment 1 demonstrated that participants were unaware of the repeated conditioned stimulus – unconditioned stimulus (CS - US) pairings of Black - good and White - bad. In Experiment 2, the procedure was found to be effective in reducing prejudice as indicated by an evaluative priming measure of automatically activated racial attitudes. In Experiment 3, this reduction in prejudice was found to persist throughout a 2 - day separation between the conditioning procedure and the administration of the dependent measure. The implications of the present findings for the persistence of automatically activated racial prejudice are discussed.

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