Strategy Cluster dan Sales Promotion (Sebuah Aplikasi Strategi Perang Sun Tzu)  

Oleh:

Sembiring, Carolina F.

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Buletin Ekonomi: Fakultas Ekonomi Universitas Kristen Indonesia vol. IX no. 19 (2005), page 39.
Topik: mekanisme strategi cluster; strategy cluster; sales promotion; strategi sun tzu

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB37 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Every business makes their sales promotion, but ofte in doing it, weaknesses happen, In this article a strategy will be explain on how to overcome them, it's called cluster strategy, this strategy is an application of classical Chinese war sun tzu in sales promotion, it cause the competitor doesn't know it.

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