Priming Effects of Media Violence on The Accessibility of Aggressive Constructs in Memory  

Oleh:

Bushman, Brad J.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 24 no. 5 (1998), page 537-545.
Topik: VIOLENCE; aggressive constructs; priming effects; media violence
Fulltext: 537.pdf (1.77MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Two experiments tested the hypothesis that violent media make aggressive constructs more accessible to viewers. In experiment 1, participants made free associations to homonyms, with one meaning more aggressive than the other, and to non aggressive words after viewing a violent or non violent video. Participants who saw the violent video listed more aggressive associations to both types of words. In experiment 2, participants ocmpleted a lexical - decision task after viewing a violent or non violent video. Participants pressed one key if a string of letters was an enflish word, or another key if it was a non word. Half of the words were aggressive and half were non aggressive. Participants who saw the violent video had faster reaction times to aggressive words. Videotape content did not influence reaction times to non aggressive words. These results suggest that violent media prime cognitive - associative networks related to aggression.

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