Membangun dan Mempertahankan Loyalitas Nasabah Bank Umum  

Oleh:

Priambodo, Ervin Agung

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Manajemen Usahawan Indonesia vol. 35 no. 03 (2006), page 46.
Topik: loyalty; customer bank loyality
Fulltext: Ervin Agung P.pdf (463.69KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: MM15.26 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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It can be more expensive to acquire a new custmer than to make a cross sale to an existing customer. Nowadays, banks had the problem of declining loyalty from its customer. Bank can n longer have it both ways, to acquire a new customer and to make a cross sale to an existing customer. Because in markets where customers are with held from using more providers for different products artificially, general turnover rates soar. Moreover, once customers become disloyal there is no natural plateau to how far this can go. On the contrary, once more switching and shopping around takes root, the market has a tendency to spiral out of control.

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