Orientasi Perilaku Konsumen Tentang Masalah Pangan dan Gizi dari Sumber Hayati Kelautan  

Oleh:

Hardjana, Andre

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Atma nan Jaya vol. 6 no. 1 (Apr. 1993), page 13-30.
Topik: Konsumen; target population; cultural; social; marine resources; psychological conditions; social marketing techiques
Fulltext: Andre Hardjana.pdf (1.49MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: AA48.4 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk
Perpustakaan PKPM Nomor Panggil: A66 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk

Isi artikel

Being an archipelago, Indonesia has to find better ways to utilizing its marine resources for feeding its population. Food and nutrient improvement campaigns are currently undertaken among those poor residing in the rural as well as costal areas. A balanced and healthy food derived from a variety of fish becomes a centra part of these campaingns. To run these campaingns succesfully, campaingners have to understand the social, cultural psychological conditions of their target population. A consumer behaviour approach can help them better understand their target population so that they can run more effective campaign by specifying the various needs, preferences and habits of their population. It also leads to some social marketing techniques that are appropriate for the various living conditions of those poor.

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