Strategi Pemasaran dalam Kondisi Krisis  

Oleh:

Utomo, Susilo

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 16 no. 170 (Nov. 1999), page 15.
Topik: strategi pemasaran; kondisi krisis

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM47 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk
Perpustakaan PKPM Nomor Panggil: W36 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk

Isi artikel

The purchase of goods and services by consumers is greatly influenced by consumer bejaviour. When the market is relatively small, consumer behaviour could be directly recognized. However it is not the case in a rapidly developing market. Following this simple logic, in a time of crisi, it is very difficult to sell products since people have decreased income, thus decreasing their purchasing power. On the other hand, prices of products have increased. Hence a scientific strategy is necessary to sell products in a time of crisis.

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