Efisiensi Pemasaran Ikan Laut Segar di Kota Makasar  

Oleh:

Lanori, Thamrin

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 19 no. 202 (Jul. 2002), page 22.
Topik: pemasaran ikan laut segar

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM47.18 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The objective of the study was to know the differences of shared price received by fishermen and by fish seller as well as efficiency of the marketing system. The sample was 60 fisherman, 4 wholesalers, 8 middlemen, and 82 retailers in Makasar. Multiple linier regression was used to analyze the data. Shares received by fishermen were sit significantly different among marketing channels (p > 0.01). The highest share was received by fisherman at marking channel 2 (51.24%) and the least was in marketing channel 1 (49.73%). Results showed significant differences of marketing margins in the three channel (p < 0.01). Market margin was significantly influenced by market and channels and there was no significant relationship between fishermen prices and consumer. In general fish marketing in Makasar was not efficient.

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