Private Sector Division, Unit Khusus Marketing Public Relations Bagi Pencairan Dana UNICEF  

Oleh:

Arifin, F.X. Suarif

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 19 no. 202 (Jul. 2002), page 15.
Topik: private sector division; pencarian dana UNICEF; marketing public relations
Fulltext: Private Sector Division, Unit Khusus Marketing Public Relations bagi Pencarian Dana UNICEF.pdf (347.63KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: MM47.18 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Kotie (1994) stated that in Marketing Management, "Most people mistakenly consider marketing as selling and promotion....". To prevent confusion on Markeitng, he follow : "... This does not mean that selling and promotion are unimportant, but rather than they are part of a larger marketing mix, a set of marketing tools that work together to affect the market place. This article introduced is international organization, UNICEF (United Nations Children's Fund), that is concerned to increase and to promote health for mother and children, its implementation according to the country's situation and condition, including the case of Indonesia. The previous year, UNICEF implemented measles immunization in East Nusa Tenggara Province, This activity is quite costly so that visit is justified when UNICEF Indonesia formed special named Private Sector Division.

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