Bauran Pemasaran terhadap Peningkatan Penghimpunan Dana di Bank Pembangunan Daerah  

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Ismoerida

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 19 no. 198 (Mar. 2002), page 14.
Topik: bank pembangunan daerah; penghimpunan dana; pemasaran

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM47.18 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Indonesia's economic development requires proper banking activity in order to develop the real sector. BPB (Resionsal Developmeny Banking), as a government owned company, accumulates funding sources from internal capital, inter bank loan, and the public. This study examined : 1) bank products, 2) interest, 3) branching, and 4) promotion cost. All these variables are positively correlated to BPD activities. It is recommended to diversity bank products for specific sectors in the community. Other variables to be improved are office locations, cash services and improves client services.

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