Strategi Pemasaran Pariwisata : Segmentation, Target Market, Positioning dan Marketing Mix  

Oleh:

Fanggidae, Apriana H.J.

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Manajemen Usahawan Indonesia vol. 35 no. 01 (2006), page 44.
Topik: MARKETING; segmentation; marketing mix; target market; positioning
Fulltext: Apriana H.J. Fanggidae.pdf (437.0KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM15.25 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Every tourism industry must decide where it wants to be in the future. Following marketing segmentaton analysis, choices have to be made between alternatie marketing strategies, segmentation, target markets, positioning approaches and marketing-mix elements. Making these decisions is part of planning. The service's product life-cycle stage and organization's competitive position influence the information provides the basis these decisions. having a marketing strategy is similar to having a map to help you get where you want to be. Even with a good map, some people get lost. More careful and detailed planning is necessary to get to the final destination.

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